Why premier league is popular

Watching the current Euro tournament, we are excited to see how well Harry Maguire has performed, and we hope that he will carry that same form into the League when it begins. The ardent fan following that the Premier League has garnered over the years presents an excellent consumer base to advertisers across the board.

The fact that women viewers are also adding to the viewer base is something brands simply cannot ignore. Not only does the league offer a higher affinity of premium audience, but its fans are significantly more brand positive than the general population, states a study done by a YouGov brand index. Furthermore, a report by GlobalWebIndex indicates that Premier League fans are likely to purchase brands that are advertised during the games. This brand positivity is also evident from the multiple categories of advertisers in the past to leverage the Premier League to build strong associative value.

One of the ways they can do this is through the picture-in-picture PIP innovation, which allows a split screen with live sports on one side and brand communication on the other. Incidentally, Premier League broadcaster Star Sports had successfully leveraged this PIP technology during the Roland Garros along with auto major, Renault as well as in the recently concluded Wimbledon tournament.

The broadcaster will be offering the innovation for brands during the upcoming Premier League as well. As the somewhat tepid performance of English football on the world stage over the past few decades would attest, it's certainly not world-beating talent that is drawing audiences of billions to the EPL.

Many of the most well-known teams in the league, such as Aston Villa, can trace their roots back to the middle or late 19th century. Alongside all of that history comes plenty of the same pomp that makes British brands such as the Royal Family and the.

Empire so popular on the world stage. There are the ornate crests that adorn the strips of some of the most popular teams, which are sold in their millions via overseas online stores on the likes of WeChat and Alibaba.

There is a unique atmosphere that has pervaded English football matches for over a century that simply cannot be replicated in stadiums in France, Germany, and Spain. There is also the simple fact that England is the historical and spiritual home of the sport of football, which is enough to persuade global fans of the sport to watch the EPL. Of course, there are some factors that are out of the control of the EPL that make it so appealing to international audiences. One major factor that has been repeatedly acknowledged is the role of time zones.

If a fixture kicks off in England at 3 pm, then viewers in Asia will be tuning in at around 10 pm, while viewers in North America will be able to watch the match with their morning coffee. This convenient time zone is the same reason why the London Stock Exchange is the epicenter of global financial trading.

Then there is the simple fact that EPL matches are broadcast in the most widely spoken and understood language, English. This simply makes the EPL more accessible to a wider range of viewers than any of the other European leagues. Despite efforts by the Bundesliga and La Liga to broadcast more content in English, they still have a lot of catching up to do. This same accessibility can be seen in one of the most popular activities that EPL fans take part in; football betting.

Add up the total numbers of quality internationals in the top ten teams in all the leagues and who has most strength in depth? Undoubtedly it's the EPL. What does that mean in terms of pure football? If you're a regular spectator at EPL league matches the chances are you'll be watching top internationals week in and week out, not just when the elite teams turn up. This makes a huge difference to the overall quality of play and gives the premier league the edge over other world leagues.

How do you know the EPL has more quality players regularly competing than any other league in the world? Well, just look at the percentages of players turning out for their countries in top football tournaments like Euro and the World Cup You'll find similar figures for the World Cup tournament as well.

The English Premier League is way ahead of the others when it comes to supplying the creme de la creme for major competitions. In the premiership, you don't have to travel far to encounter first class stadia.

They feature exceptional seating, viewing and facilities. In addition, you have impeccable playing fields to play football on throughout the season. The top ten clubs in the EPL all have exceptional home grounds—from the traditional rectangular favourites like Old Trafford and Anfield to the modern fields like the Emirates where Arsenal ply their trade.

Even the so-called smaller clubs have well-designed stadia, often built to high standards. It has a capacity of approximately 32, and has world-class facilities. When the BBC first broadcast football back in the coverage was in fuzzy black and white and only a handful of viewers tuned in for the highlights of Match of the Day.

If I recall accurately this was a match between Liverpool and Everton and the highlight was of a dog running onto the pitch and stopping play! Even at that time, a few million were tuned in, even if the goals were a bit of a blur and there was no true action replay! Fast forward years and the EPL is now watched by over million people in roughly countries, a staggering number.

Matches are broadcast live and eagerly anticipated. The income from the overseas broadcast rights are enormous but what's special about the premier league is that they are distributed collectively amongst the 20 clubs. In other European leagues, with the exception of the Bundesliga, the money tends to go to the individual clubs with most coverage.

So the English league is the most watched sports show on any continent at any one time during the season. The reason? Because it has depth and quality and excitement unrivalled within the football world. Arthur Wharton, widely thought to be the first black professional in world football. It's an inescapable fact that the English invented the modern game of football and exported their invention worldwide. Many firsts have been achieved in the English game and the EPL is carrying on the traditions of the past.

Little did they know that the simple game would turn into the beautiful game and ignite imaginations all over the globe! If only the English FA had put a patent on the football, the goals, the pitch, and the rules!

Playing in the EPL is therefore historic because the players are participating in the world's greatest sport in its native England where, it could be said, the game is most appreciated.

Look at the top six clubs in any league in Europe and ask yourself—have all six got a chance to win the league? The answer has to be that at least four have a good chance and two are strong dark horse contenders. You wouldn't have this level of top competition anywhere other than the EPL. In Spain, for example, it's inevitably the two elite clubs who end up fighting for the title. Barca v Real. In Italy you'll have three usually, in Germany it's often two, recently only one, and in France, you will sometimes have three.

Should we look at the Netherlands? It used to be three top clubs vying to be champions but now that's reduced to two. It is also no coincidence that English football is popular in Commonwealth countries and where you find concentrations of English expats.

EPL chief Richard Scudamore attributes the global appeal to the intrinsic value of the product. In England football is described as fast and fanatic and played in atmospheric stadiums often full to capacity. The games are also viewed as more competitive than in rival leagues. This is four times more than the third highest deal and more than 10 times what half the teams in the division will receive.

This season Atletico Madrid have surprised everybody in challenging for the La Liga title, but their better players and manager have already been linked with moves away to more affluent clubs which would naturally restore the hegemony of the big two.

The bigger clubs would stand to gain if they were allowed to negotiate individual deals for overseas TV rights. When Fenway Sports Group, who also own the Boston Red Sox baseball team, took over Liverpool Football Club in they argued for such a change but garnered little support from the rest of the league.

Even the owners of Manchester United, who would have the most to gain, favoured the collective agreement as it strengthens the competition and makes the league more interesting. So whether it is exciting football, savvy marketing, good organisation or traditional advantages the EPL has found a way of selling its product to the rest of the world.